It will always be our #1 cocktail here at Gasholder Towers – no matter what comes along (and believe us, many a bartender has gamely attempted to convince us otherwise.)
The main problem with the pretenders? They just aren’t bitter enough. Even a simple fiddle with an ingredient or two often produces a lesser drink.
And as for other grown-up libations….well, yes, the London scene is undoubtedly better than ever in 2019, with eye-wateringly impressive concoctions aplenty in many a neighbourhood – and yet, call us old-fashioned, we somehow still defer to the classics.
Now it’s birthday time for the pioneering aperitif. For the uninitiated, this equal (stirred, not shaken) mix of gin, red vermouth and Campari came about exactly a hundred years ago back in 1919 in Florence’s Caffè Casoni (now called Caffè Roberto Cavalli).
Affable boozer Count Camillo Negroni stumbled across it by demanding the bartender strengthen his fave bev, the americano, with gin rather than the regular soda water. An orange garnish was then chucked in (rather than lemon) to signify that it was a different drink.
And there we have it. Fast forward a century, and to mark its 100th anniversary, mainplayers Campari are throwing a whole seven days of celebrations – starting tonight across the UK in Edinburgh, Manchester and London. Here’s our choicest happenings across the capital:
Have a favourite haunt for a negroni? Get in touch on Twitter via @gasholderLDN or @londonbelongs_