At first glance it’s just a large corrugated iron warehouse on an industrial estate stuffed to the gills with organic cereals.
But wholefood originators Alara – squished up behind King’s Cross and Camden – also grow plenty of fruit, including apples, plums, cherries, damson, quince, pears and grapes, managing London’s largest vineyard, no less, on strips of land around the estate.
It’s once again harvest time, and what they’re now calling Camley Street Harvest Festival, in its fifth year, is back again this month. The idea? Simply to celebrate nature and the community.
They actually hold free parties twice annually (see an account of the winter Wassailing one here). Each pulls in about  700 punters who gather round what’s often a spectacular inner-city bonfire with the promise of organic food (all grown on the site, naturally) and drinks for nada. Yup, really.
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You can even dance the evening away this time to a plethora of live blues and gypsy jazz bands; plus there are kids activities, a tombola and an apple-pie bake-off to bag an enormous hamper.