Who fancies painting the town (Hells Lager) red? If that’s you – or what you aspire to, perhaps – hit the streets of Shoreditch this weekend for a one-off “colour-it-yourself installation”.
It’s to celebrate the launch of the north London brewery’s limited-edition design prints – a collection of bespoke works from 12 artists.
Popping up in Ely’s Yard this Saturday (18th May), the giant board will feature three designs from the collection with wannabe artists needed to add a doodle or two.
Even if, like us, you can barely draw a stick man convincingly, the idea is to grab a paint brush, don Camden’s artist overalls and get colouring; you’ll also be in with a chance of winning all dozen prints.
The collaborators include illustrator and mural artist Nathan Evans, London-based creatives Lucy Kirk and Thomas Slater, as well as Spanish duo Cachete Jack and Dutch-born Bodil Jane, who’ll be involved in a bunch of designs for Camden Brewery this year. And the prints can be claimed with any promo pack of Hells Lager in stores across the capital.
As for this weekend’s colour-it-yourself installation? Any wacky additions contributed to said masterpiece will be immortalised and hung up at Camden’s two breweries in Kentish Town and Enfield. Instagold, of course.