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Choose Love queues outside the shop

Choose Love: pop-up store for refugees is open again in Soho

This Christmas period head straight to Carnaby Street to buy real and necessary items for refugees


he folks behind pioneering grassroots charity Help Refugees are back again with the nifty way for Londoners to give some of their Christmas moolah to refugees around Europe and the Middle East.

Last year they raised a cool £1 million – and this year the pop-up shop in Soho is back for business where people can buy real and necessary items for refugees. The Choose Love store is dotted with products from emergency blankets to school bags, medical equipment to sturdy shoes. Prices range from a fiver to 500 quid, and they’ve even included an option to buy the entire store (just £599).

As before, each item is accompanied by a short story about how and why it was chosen. Shoppers simply take the tag to the till or buy directly from one of the store’s staff – each of whom works for the charity, and so is prepped to answer questions about their time working with refugees.

Spend anything from a fiver to £500. Photo: Help Refugees
This is an innovative and engaging way of contributing to Help Refugees’ vital work. The organisation launched three years ago, and are now one of the most prominent and effective humanitarian aid groups working directly with refugees.


With winter upon us, we can’t forget that the refugee crisis hasn’t ebbed. Hundreds of thousands of people of all ages, from multiple countries, sit in squalid, muddy purgatory, waiting in conditions that get more perilous with every degree the temperature drops.

A jacket helps, as does a hot meal, a pair of thick socks or a hefty blanket. Tis the season to remember that that tenner we would frivolously lob at a barman could instead be given to an organisation that’ll use it to ensure people’s well-being in the coming months.

Open till 7pm daily until 31st Dec, 30-32 Fouberts Place, Carnaby Street W1F. More info head here.

Main image: Choose Love

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