Oh my, the collaboration of the summer has dropped: HOH and their trademark bold patterns have joined forces with H&M’s sister to create a super stylish range filled with vibrant, quirky prints. The added bonus? The clothes are friendly to the environment, made primarily from sustainable materials such as Tencel and organic cotton.
Inspired by nature, it consists of ready-to-wear, accessories and shoes. Pieces include safari-vibe drawstring zebra-print bags, vivid floral midi dresses and ruffled wrap skirts in ‘tree of life’ fabric.House of Hackney was founded in 2011 by Frieda Gormley and Javvy M Royle – primarily a homeware shop, they also dabble in clothing. The new line was launched at the flagship in Shoreditch, an enchanted wonderland where fresh flowers line the entrance and everywhere you turn there are colourful wares and eye-catching designs.
A virtual sell-out, stock can now be purchased online (where you can also get your hands on limited edition items such as cushions and lampshades), and in any branch of & Other Stories.
By contrast, these stores are capacious and airy, decorated in neutral tones. We nipped to the King’s Cross outpost and were immediately drawn to the collab – an effortlessly chic selection of garments. We love the ‘damas’ tapered crop trousers – full of intricately hand-painted blooms and foliage, and totally affordable at £69. We know where we’ll be spending a few quid come payday.